Our Crumb Story

I used to be a corporate retail exec. In 2024 I brought home a jar of starter on a whim and everything changed. The jar bubbled. The kitchen turned to flour fog. Every time a loaf opened up in the oven, the stress of the day let go. I did not start during the pandemic. I simply fell for real bread.

Family tasted first. Neighbors showed up next. Soon I was baking more than twenty loaves a week for friends, kids’ teachers, coworkers, and anyone who wanted one. We are a family with autoimmune stuff in the mix. Two of the five of us carry the celiac gene. My wife found research that some people with gluten sensitivity do better with long fermentation. We tried it. It worked for us. So I grew the starter, refined the recipe, and kept baking.

Today we bake in the San Francisco Bay Area, just across the Golden Gate Bridge. Artisan quality at grocery store prices. Friendly vibe. Open crumb. Honest flavor.

Uncle J’s sourdough on the board
A peek into our bake - Uncle J

What We Stand For

  • Fun first. Bread should make you smile.
  • Family matters. This is a family bake with sticky fingers and late night taste tests.
  • Irreverent by nature. We respect tradition and still play with it.
  • Community and connection. Bread is better when shared with neighbors and friends.
  • Joy over pretension. Honest bread for real life.

Why Sourdough

  • It is alive and a little unpredictable. That is part of the magic.
  • The slow and natural fermentation builds flavor and a tender crumb.
  • Some folks with gluten sensitivity find long fermented sourdough easier to enjoy. Your body is unique so listen to it.
  • It tastes amazing. That matters most.

We are bakers, not doctors. Sourdough is not a cure. Those with celiac disease should follow medical guidance.

Our Promise

  • Artisan quality at grocery store prices.
  • Real ingredients and clear labels.
  • Friendly service from a real family in a real kitchen.
  • No snobbery. No gatekeeping. Just honest bread to share with the people you love.

Meet the Starter

This jar kicked it all off. Fed daily. Loved often. The happy little engine behind every loaf.

Bubbly sourdough starter in a jar